If you apperceive how to mix a abundant booze and maybe bung the bottles about a bit too, booze importer Diageo Moet Hennessy (Thailand) is now accepting applications for Apple Chic 2015, the planet’s better bartending competition.
Since its birth in Britain in 2009, Apple Chic has belted the globe, alarming and educating added than 15,000 bartenders in the art of mixology.
World Chic came to Thailand in 2011 and has so far accomplished 250 Thais, allowance acuminate their abilities and appropriately animating the country’s cocktail scene. In some cases it’s accepted to be a career launcher to the all-embracing level.
The aboriginal condoning annular is on Wednesday and the winners go on to the bounded akin in July. The all-around final takes abode in South Africa after in the year.
“Thailand has apparent a about-face in its bubbler trends in the accomplished few years,” says Pornseak Parksuwan, Diageo Reserve Channel director. “More and added consumers are now affectionate accomplished and amenable drinking, which is the amount of what Apple Chic stands for. We accept the programme will accept a absolute appulse on the booze industry in accepted and will serve as a career addition for mixology talents, while overextension the ability of the art and ability of cocktail authoritative amid the accepted public.”
Each year winners from added than 50 countries go through alternation of boxy challenges in a bid to win the all-around title. They’re activated for abstruse ability of spirits, cocktail history, accepted trends, bartending amenities and adroitness to “raise the bar” and booty the cocktail ability to addition akin with appearance and substance.
But Apple Chic is added than aloof a competition. It provides the participants with educational and training opportunities and helps them brightness the abilities and ability that ultimately advice them become world-class bartenders.
“World Chic is about recognising and adulatory the ability and aptitude of bartenders about the world,” says chief cast agent Chennarong Bhumichitr. “Those who accept Apple Chic acceptance become alike with class, sophistication, categorical account and adroitness and are accurate masters of cocktail making.”
Commenting on the programme’s appulse on his life, Apple Chic Thailand 2014 champ Ronnaporn Kanivichaporn calls it “a life-changing experience”.
“I abstruse so abundant about the art of mixology and I was aggressive by the aerial accepted and bottomless aptitude of the adolescent bartenders. I ambition this year’s participants the best of luck.”
Ronnaporn accomplished the semi-final and was ranked one of the 12 best in the sixth-edition final in London aftermost year.
Participating venues and mixologists in Thailand who attempt in the programme will be awarded a Apple Chic appellation – a brand of accomplished bubbler acquaintance and aberrant service. If you go to bar and see a Apple Chic brand on a cocktail in the menu, that agency the cocktail is created by a Apple Chic bartender alone for the venue.
“Wherever there’s a Apple Chic logo,” says Pornseak, “you can blow assured that the account is exceptional, the drinks are top-class and the bartenders are accurate masters of mixology art.”
Here’s to you
Find out added at www.Diageo.com and https://DiageoBarAcademyUS.com.
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