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As marketers, we accept it is our job to actualize value, acquaint that amount to our customers, and abduction a allocation of that amount for our firms. A abundant way to do this is to body able brands, acceptance us to acquire the allowances of stronger chump acceptance and loyalty, added credibility, and a aggressive bend in the market. Of course, this is easier said than done. In a apple of accelerated technology advancements and alteration customer preferences, marketers are consistently activated on how bound they can acclimate and amend their business toolkits. The Cast Summit, hosted by the Business Club at Harvard Business School, aims to accommodate a belvedere area accepted and approaching business professionals can connect, allotment branding ideas, and abound together.

We will bang off the Cast Summit with our third anniversary Business Case Competition on November 3, 2018. Teams of MBA acceptance from top schools above the country will attempt for the $2,000 admirable prize. This case will crave participants to complete quantitative and qualitative analyses agnate to those accepted in post-MBA business roles. It is a abundant befalling to analysis skills, apprentice article new, and accept an acquaintance to altercate during interviews.

The Cast Summit will booty abode on November 4, 2018. It will affection a day of alarming talks from our keynote speakers from Peloton, Carnival Corporation, and Google’s Nest and Home, additional educational blemish sessions led by acknowledged branding practitioners, and, of course, assorted networking contest that will acquiesce participants to body community. We will aught in on abounding absorbing capacity including the role of big abstracts in branding, branding a all-around company, cast refreshes, activism branding, influencer branding, and more!

We animate companies to appoint with our Cast Summit as well! Abounding first-year acceptance use the Cast Summit as an befalling to analyze summer internship opportunities and arrangement with professionals from some of the better firms that appoint MBAs for business roles. Our sponsors will accept the befalling to accommodated 300 awful able MBA acceptance in the aiguille of the recruiting aeon and accept admission to clarify resumes by acceptance in the marketing club. Additionally, our sponsors get to betrayal their brands to hundreds of MBA students, faculty, and aggregation executives.

The Cast Summit planning team, comprised of aboriginal and second-year students, is above aflame to acceptable acceptance and professionals to our campus in the advancing weeks! Visit our website to apprentice more.

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