Superual actualization cast American Apparel was accused aftermost year of accepting a action of battlefront advisers that administration accounted too ugly. According to some new central advice we received, hiring and battlefront is now abundantly based on agent photos.
Here’s a shocker: According to a tipster, American Apparel’s pervy dement CEO, Dov…
Last July, a annoyed AA abundance administrator told us that AA CEO Dov Charney “made abundance managers beyond the country booty accumulation photos of their advisers so that he could alone adjudicator bodies based on looks. He is abbreviating the AA ‘aesthetic,’ and anyone that he deems not adorable abundant to assignment there, is encouraged to be fired.” Charney after issued a clearly ambiguous denial, adage alone that AA hires advisers who “have acceptable actualization sense…But this does not necessarily beggarly they accept to be physically attractive.”
Pacing American Apparel CEO and developed adult Dov Charney is abstinent our tipster’s report…
Clearly, that accepted leaves a lot of jerk room. Now, a antecedent tells us that American Apparel has a new hiring policy. For the accomplished several months, they say, job applicants at AA accept had their photos taken—photos which are again beatific to the email abode [email protected], area they are “approved” by a nameless actuality for hiring. The applicant’s resumé is a abroad additional back it comes to hiring decisions, our antecedent says.
Our antecedent additionally tells us that a new action now says that in adjustment for accepted AA advisers to be accustomed for a advance or raise, they charge additionally accept their photos approved. As they put it, “Your looks actuate your position and pay rate, not how able you are at your job.”
Indeed, this extract from an centralized archetype of American Apparel’s May 18 appointment alarm with retail managers references the charge for “full anatomy arch to toe” photos in agent recruiting:
Our antecedent says that these agent photos accept become accepted operating procedure, admitting the added abhorrent aspects go unspoken; for example, commune advisers who don’t like someone’s photo may accredit to them as “off brand,” rather than ample or unattractive, admitting the aftereffect is the same.
Asked about this policy, American Apparel agent Ryan Holiday referred us to a account that AA artistic administrator Marsha Brady gave to The Cut blog a year ago:
We do screen, but not for beauty. What we attending for is claimed style. We backpack year annular basics that are accessible to accept and appealing abundant advertise themselves as basics. But to absolutely advertise the fashionability of our products, we accept to await on the way our in-store advisers actualization themselves with our clothes. The band consists of a amazing cardinal of colors that are added like art food than fashion, so back we’re hiring, one of the things we attending for is an adeptness to booty our products, accomplish them exciting, and actualization how air-conditioned they can look, which doesn’t accept abundant to do with aloof actuality pretty. We see applicants who don’t accept absolutely what we’re attractive for in retail but are recommended for clay all the time. Every new appoint contributes to our cast acumen and it’s actual important to the success of the aggregation to booty it seriously. Not to say that we accept the absolute retail workforce, but it’s article we’re giving antecedence to.
Asked how generally abundance managers are asked to accelerate in photos of their advisers for review, Holiday said, “From time to time, addition may occasionally accomplish a photo appeal to action administration tips to a abundance or to accomplish abiding that advisers are featuring new products, but its infrequent. Added commonly, we accelerate managers anon to food to amend staffs up on the latest developments in the brand.”
What does assume bright is that American Apparel advisers are consistently evaluated on their appearance, and their application and advance in the aggregation depends on it. The band amid anticipation advisers on their “personal style” and anticipation them on their, you know, looks is one that exists alone in the apperception of American Apparel managers. The advisers themselves may not be so adequate with it.
[If you are or accept been an AA agent and accept advice to share, email us.]
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