1881: Guccio Gucci is built-in in Florence.
1897: He finds assignment in the Savoy Hotel, London.
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1902: He allotment to Florence and joins the covering architect Franzi.
1905 to 1912: Sons Aldo, Vasco and Rodolfo are built-in to Guccio and his wife, Aida.
1921: Guccio opens his aboriginal food in Florence on Via Vigna Nuova and again Via del Parione.
1935 to 1936: As a aftereffect of a League of Nations embargo adjoin Italy, Gucci finds alternatives to alien covering and added materials. It develops a distinctively alloyed canapa, or hemp, from Naples, printed with the aboriginal signature book — a alternation of small, aing chunk in aphotic amber on a tan background. Gucci’s aboriginal acknowledged accoutrements are fabricated from it.
1938: The Rome abundance opens on Via Condotti.
1947 to 1948: Assembly of covering appurtenances resumes afterwards World War II. Aldo Gucci introduces the pigskin, which becomes a signature abode material. The aboriginal bamboo-handled bag, aggressive by the appearance of a saddle, is anticipation to be produced in this period.
1948: Maurizio Gucci is built-in to Rodolfo and his wife, Alessandra.
1951: Rodolfo opens the aboriginal Milan store, on Via Montenapoleone. Around this time, the green-red-green web becomes a authentication of the company.
1953: Gucci becomes a avant-garde of Italian architecture in the U.S. aback Aldo opens the aboriginal American abundance in the Savoy Plaza Hotel on East 58th Street in New York.
Guccio Gucci dies at age 72, 15 canicule afterwards the New York abundance opens.
The Gucci angishore with metal horsebit is created.
1955: The house’s acme becomes a registered trademark.
1960: The New York abundance moves to a Fifth Avenue abode aing to the St. Regis Hotel at 55th Street.
1961: Food accessible in London and Palm Beach.
The bag that Jacqueline Kennedy is apparent with is renamed the Jackie. Around this time, the GG logo is activated to canvas and acclimated for bags, baby covering goods, baggage and the aboriginal pieces of clothing.
1963: The aboriginal Paris abundance opens.
1966: The Flora bandage book is advised for Princess Grace of Monaco.
1968: Gucci opens in Beverly Hills.
1972: A abundance opens in Tokyo.
Maurizio Gucci, son of Rodolfo, goes to assignment with his uncle Aldo in New York, until 1982.
Around this time, the cast is hitting its appearance stride. A abundance committed to accouterment opens at 699 Fifth Avenue in New York, while 689 Fifth Avenue focuses on shoes, bags, baggage and accessories.
1974: A flagship opens in Hong Kong.
1975: The aboriginal aroma launches.
1981: Ready-to-wear parades for the aboriginal time at the Florentine appearance shows at the Sala Bianca, arena heavily on the Flora print.
1982: Gucci gets the acknowledged SpA designation; administration eventually passes to Rodolfo Gucci.
1985: The iconic angishore is displayed at the Metropolitan Museum of Art in New York and becomes allotment of the abiding collection.
1989: The Anglo-Arabian captivation aggregation Investcorp purchases 50 percent of Gucci shares. The armamentarium lures Dawn Mello, again admiral of Bergdorf Goodman, to abate the brand. She brings Richard Lambertson, arch of Bergdorf’s accessories department, to be architecture director.
1990: American artist Tom Ford is assassin to baby-sit women’s rtw.
1993: Maurizio Gucci transfers his shares to Investcorp, catastrophe the family’s captivation in the firm.
1994: Tom Ford is appointed artistic director. His aboriginal collection, for abatement 1995, focuses on adult allure and is a analytical and bartering success, putting the characterization aback at the beginning of fashion.
1995: Domenico De Sole, ahead arch authoritative administrator of Gucci America Inc., is appointed Gucci Group’s ceo. He anon begins reining in licenses, franchises and accessory curve to about-face a decade that saw overexposure of the cast and cheapening of its image.
Maurizio Gucci is gunned bottomward by a hit man commissioned by his ex-wife, Patrizia Reggiani.
1996 to 1997: Ford’s accumulating of white agent jersey dresses attached with abstruse horse-bit belts sets the sleek, y, avant-garde appearance of the house’s attending in the Nineties and establishes it as a cast committed to black allure — and appropriately attracts hordes of Hollywood actors and actress.
1999 to 2000: The Jackie bag relaunches in abounding colors and variations, triggering a huge and abiding response. It opens the era of the Gucci “It” bag.
The aggregation weathers a adverse takeover bid by LVMH Moët Hennessy Louis Vuitton arch authoritative Bernard Arnault. It is ultimately adored aback white charlatan François Pinault of cardinal advance close PPR (known as Pinault Printemps Redoute at the time) starts accession a portfolio of affluence brands.
2002: Frida Giannini, ahead backpack artist for Fendi, joins the label’s accessories department, accidental adventurous reinventions of abode signatures as allotment of Ford’s architecture team.
2004: Ford and De Sole leave the aggregation aback they and ancestor PPR abort to appear to acceding over a new contract. John Ray takes over men’s design; Alessandra Facchinetti takes women’s, and Giannini becomes artistic administrator of accessories.
Robert Polet, the arch of Unilever’s $7.8 billion frozen-food division, trades ice chrism and angle sticks for handbags and stilettos as the new ceo of Gucci Group.
Mark Lee, ceo of PPR-owned Yves Saint Laurent, is called Gucci cast chief.
2005: Giannini is appointed artistic administrator of women’s rtw afterward her acknowledged relaunch of the Flora book as a bag collection. A year later, she adds the role of artistic administrator for men’s wear.
2006: The aggregation signs a abiding licensing acceding with P&G for the assembly and common administration of its fragrances.
The Ginza flagship opens in Tokyo, and the Landmark Hong Kong flagship opens.
2007: The aboriginal TV ad attack runs. It is for the Gucci by Gucci aroma and is directed by David Lynch.
2008: Gucci opens the New York all-around flagship in Trump Tower on Fifth Avenue. The aggregation celebrates with an accident co-hosted by Giannini and Madonna — “A Night to Benefit Raising Malawi and UNICEF.”
The adapted Rome flagship is reopened. During the ceremony for the 70th ceremony of its Roman store, the 2009 cruise accumulating appearance is live-streamed on the Web site.
Gucci by Gucci Pour Homme, the aboriginal men’s aroma created by Giannini, makes its admission with amateur James Franco starring in the ad campaign. The abode additionally renews its eyewear licensing accord with Safilo until 2018.
2009: Patrizio di Marco, arch of group-owned Bottega Veneta, joins Gucci as admiral and ceo, afterwards Mark Lee.
Flora by Gucci, Giannini’s additional women’s scent, launches and the iconic Jackie bag is accustomed a avant-garde estimation and dubbed the New Jackie Bag.
Gucci opens its aboriginal pop-up boutique in New York, affairs an absolute cossack band advised by Mark Ronson. Similar acting food will after accessible in Miami, London and Tokyo.
The characterization enters the Indian retail bazaar via a collective adventure with the captivation aggregation of bounded entrepreneurs Reena and Ashok Wadhwa, demography a authoritative 51 percent pale in the new firm.
2010: A sporty, contemporized adaptation of the Bamboo bag, the New Bamboo; the new Gucci 1973 band of bags, and the Gucci by Gucci Sport Pour Homme aroma and Gucci Guilty women’s aroma all launch.
The Singapore Paragon abundance reopens, and the city-state celebrates Giannini with a appropriate orchid, the Paravanda Frida.
A collective adventure in covering goods: GPA, or Gucci Pelletteria Annalisa, is formed. Gucci takes a 51 percent pale while the added 49 percent is captivated by Jacopo Focardi, buyer of Pelletteria Annalisa, a Florence.
The aggregation unveils its adapted agenda flagship and launches Gucci Playground, the aboriginal iPad app committed to children’s wear.
2011: The aggregation prepares to bless its 90th anniversary.
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