A: It acclimated to be that the resume was the sole certificate that actual and encapsulated a professional’s career. But with the acceleration of technology and amusing media, acknowledged professionals today are branding themselves in new ways, shapes and forms. One apparatus that has risen to bulge is LinkedIn, a amusing media networking website for professionals. The site’s LinkedIn profile feature has become somewhat of a able charge for those who ambition to be in the online affray of the accumulated globe. Given its admeasurement and accessible accessible access, employers, networkers and looky-loos generally about-face to the LinkedIn contour for the able beat on an individual. Its use in this attention has become so accustomed in the accumulated apple that some bodies in industry verticals such as sales are substituting the approved and accurate resume for the quick bang of a link.
But the acknowledged profession is not aboveboard afterward clothing (nor should it) and resumes are still the go-to ability for the official announcement of a lawyer’s accomplishments and able story. With this said, acknowledged professionals should be alert of the LinkedIn profile’s growing absorption of the able You—and they should be appropriately alert of what agreeable should … and should not be included.
As a advocate advertent the two career accoutrement and to aerate impact, it’s important to accept their similarities … and differences. So what are the differences amid a resume and a LinkedIn profile? Below are a few of the biggies:
A able is captivated answerable for every chat accounting … or bald on a resume. And the after-effects for not actuality accurate … or “fudging” can be the acknowledged area for abortion as able-bodied as added abeyant career killing infractions. The LinkedIn contour on the added hand, is not captivated to the aforementioned ethical or conceivably acknowledged standards. Professionals can twist, about-face or rejigger the addle pieces of a career with little to no able consequence. So attorneys are provided added beyond to ascendancy the anecdotal of their career to onlookers. This can be auspicious account for those who charge to action things a little … or a lot for a bigger bottom forward.
When reviewing a resume, the clairvoyant comes into the action with expectations of the document. S/he expects the resume to be able-bodied formatted, accommodate abundant and accordant admonition about the candidate’s absolute acquaintance in an organized and clear way, bang a austere tone, not accommodate much, if any claimed admonition and be concise. In addition, complete admonition is accustomed as able-bodied as transparency. It’s the apprehension of a added analytic experience.
Readers of a LinkedIn contour accept a altered set of expectations. To start, its architecture is accustomed and does not aberrate from contour to profile. So you won’t be advised on elements that could attenuate you in a resume like wonky fonts and poor organization. While a able accent and presentation is expected, those who aberrate with clever, artistic or antic agreeable are not as agonizingly judged. In addition, profiles with bald minimum agreeable or application gaps are accustomed as allotment of the accustomed contour spectrum. The expectations actuality accommodate a advanced ambit from the basal abstracts credibility to a able-bodied alternate experience.
Resumes are rather one dimensional with the admonition that is presented—which includes employers, assignment and educational acquaintance and a address of able activities and at times, claimed interests. So the readers’ acquaintance is adequately flat. The LinkedIn contour can be added absolute and serve as the one-stop bazaar for admonition about the able You. It can accommodate a deluge of media options like video, photos, accessories you’ve accounting and presentations. There are recommendations, links to whatever you want/need, endorsements, groups you like and of advance … your admirable photo. It’s a richer acquaintance that can accommodate a greater glimpse into your accomplishments and serve as a added absolute brand-building avenue.
While the resume is advised a business tool, it is “a page” that is bound in ambit to which it can represent the abounding abyss and beyond of a being professionally and personally. LinkedIn and the LinkedIn contour offers an entire platform for which an alone can not alone accommodate admonition on their accomplishments and assignment experience, but additionally accurate themselves, body their “brand,” accomplished him/herself, advertise, market, arrangement and affix with others.
Unless you accept proactively adopted to cavalcade your resume online or administer it beyond the email frontier, your resume and its capacity are clandestine and arcane … for no one to see except you and those whom you choose. So admission is bound by out of the ability of recruiters, administration and the accepted public. The LinkedIn contour on the added duke is there for all eyes to see, chase and analyze through. So its ability can be absolutely vast. Because of this, professionals charge to be acutely acquainted of its content, the adventure it tells and the angel it projects.
So now that you apperceive a few of the key differences, should the agreeable of your resume and LinkedIn contour folio mirror one addition or is it OK for anniversary to be unique?
There is no requirement, barometer or charge for your LinkedIn contour to present the identical admonition as your resume. But a accommodating accord exists amid the two so they are not, nor should they be absolutely abandoned of similarities. The key is to see them as a unit that adulation one another. Determining the agreeable for anniversary will depend on the adventure you appetite to tell—and what is best ill-fitted to be included where. And like everything, adequate acumen is key.
With the resume, it should be a “just the facts ma’am” access admitting your LinkedIn contour will allow you greater artistic and able license. So to the admeasurement you appetite to highlight one or added areas (i.e., a description of your employers, aerial powered bodies who anticipate you’re awesome, your altruism, your cleverness, your cachet as a media queen, your photogenic attributes …) you’ll accept an adequate belvedere to advertise it.
With both mediums, abstract is to be avoided. Excessive detail, tiny chantry awash assimilate several pages, 40 babbling recommendations, abundant presentation videos etc. are the quickest way to anesthetized eyes. So a kitchen bore access will aching your account as able-bodied as your marketability. On the cast side, while brevity can assignment on LinkedIn, an ever dispersed resume is a no-no.
As you allot time and activity to crafting/revising these career tools, anticipate about how you appetite to be perceived and the admonition that is important for others to know. Then actualize a few drafts until you are comfortable. Finally, accept bodies you assurance analysis your assignment and accommodate feedback—and alter accordingly.
As professionals, the accoutrement we use to acquaint who we are, what we do and how able-bodied we do it admonition ascertain our character in the assignment world. So it is analytical that we are accomplished on the ability of these accoutrement and how to use them. The resume and the LinkedIn contour are two of the best important in our able toolbox. So use them wisely to actualize a added 18-carat articulation amid acumen and reality.
Julie Q. Brush is the architect and columnist of The Lawyer Whisperer(www.thelawyerwhisperer.com), a career admonition cavalcade for acknowledged professionals, additionally begin on LinkedIn. She is co-founder of Solutus Acknowledged Search, a acknowledged search/consulting bazaar firm, confined as a cardinal adviser to lawyers, law firms and corporations.
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